Data Rejuvenation

Cleaning your data helps you stay compliant with the Data Protection Act by ensuring that the data you hold is current and accurate. Mailing Data Solutions data rejuvenation services can be integrated into a wide range of off-the-shelf or bespoke line of business applications.

How is it different from data cleansing?

Traditional data cleansing procedures may inspect, clean, de-duplicate and reformat data. While this enhances data quality and orderliness, underlying inaccuracies remain. Data Rejuvenation takes data cleansing to the next level. It uses data validation techniques to identify and update incorrect phone, e-mail, and address for business contacts. During the procedure new data such as industry, SIC code and revenue may also be integrated.

Mailing Data Solutions closely works with your sales and marketing organization to achieve your data quality objectives. We can help you with data segmentation and analysis based on industry, state, SIC code, revenue and profit. Patterns identified during analysis will help you gain invaluable insight into your market and guide your sales and marketing efforts. Using our proprietary technologies, and data archives our data specialists can recreate missing customer and prospect data.

Our data services include:

Day-to-day management and upkeep of databases
List creation for campaigns
Conversion of legacy or otherwise unusable data into marketing lists

Data cleansing, de-duplication, and standardization
Data Rejuvenation
CRM data cleansing for applications such as Salesforce.com

Clean Data Means Quantifiable Returns

Data Warehousing for CRM provides incredible benefits and quantifiable returns on investment for those companies savvy enough to take on such initiatives. After all, knowing more about your customers across all aspects of their Interactions with your organization, will not only help you understand and improve your relationships with them, but also allows you to analyze the strengths and weaknesses of your organization as a whole.